I believe that the best designs are those in which nothing else can be taken away. If you remove the graphical clutter your message can shine through.
Great typography is a cornerstone of great web design. Most of the web is words, so it makes sense that care is taken to ensure that your text is readable and easy to understand.
Many of my websites are now responsive. This means that the design fits the size of the screen that it is being viewed on. Content will remain the same, but layouts can change to adapt to mobile, tablet and desktop sizes.
Ease of use is one of the most important factors in web design. I make websites easy to navigate, with clear ‘calls to action’ throughout, helping site visitors find their way.