Designing websites is digital art, combining cutting-edge aesthetics and simplicity with efficient functionality is supreme to keeping visitors engaged in your online presence. I proud of myself on producing highly engaging, aesthetically impressive and conversion focused designs that achieve results.
Web Design Process
I believe the key to a successful website design starts with a good project planning. Before I start any project I listen to the goals you are trying to achieve and gain an understanding of your business so that I can visualise it within the design process.
Once I have enough information I put together a diagram which outlines all the different sections and pages within your website. This also helps to see the website flow and call to action triggers.
I then look to create detailed wireframes that show the structure of all core pages within the diagram. The wireframes act as a guide for me, so I can use them to make sure all elements are transferred over into the designs. Wireframes are a great way to ensure that key information is communicated and the page is not overloaded with too much information. At this stage, I view and analyses the wireframes to ensure there is going to be no potential issues when it comes to the development stage of the project.
Once the wireframes are approved we create static designs for the entire website using Adobe XD or InVision.